Founded by Dan Sullivan and Babs Smith in 1988, Strategic Coach® has offered a focusing program to successful entrepreneurs for over 20 years. Dan had been coaching entrepreneurs one on one for 15 years before he met Babs, and together they decided to create the company. Partners in life as well as in business, Dan and Babs each take over 150 Free Days™ per year, always together.
Dan Sullivan
Dan Sullivan is founder and president of The Strategic Coach Inc. A visionary, an innovator, and a gifted conceptual thinker, Dan has over 30 years’ experience as a highly regarded speaker, consultant, strategic planner, and coach to entrepreneurial individuals and groups. Dan’s strong belief in and commitment to the power of the entrepreneur is evident in all areas of Strategic Coach® and its successful coaching program, which works to help entrepreneurs reach their full potential in both their business and personal lives.
He is author of over 30 publications, including The Great Crossover, The 21st Century Agent, Creative Destruction, and How The Best Get Better®. He is co-author of The Laws of Lifetime Growth and The Advisor Century.
Dan is married to Babs Smith, his partner in business and in life. They jointly own and operate The Strategic Coach Inc., with offices in Toronto, Chicago, and the U.K. New workshops are also being held in Los Angeles and Vancouver. Dan and Babs reside in Toronto.

Babs Smith
Co-founder and CEO of The Strategic Coach Inc., Babs teamed up with Dan Sullivan in 1982 to develop the Strategic Coach® Program. A master at creative strategizing and team building, Babs directs business operations for Strategic Coach® in the U.S., Canada, and the U.K., and leads a team of over 100 people.
Babs’s talents encompass every aspect of the business, from the overall direction of the company to the evolution of the Program itself. Her creativity and insight are evident in the unique team and environment that create a unique experience for clients and associates, and are key to the success of the Program and the future growth and direction of the company.
An entrepreneur since 1972, Babs owned a successful private practice in holistic health in Toronto. She maintains a great interest in this area today. Born and raised near Detroit, Babs resides in Toronto with husband and business partner, Dan Sullivan.

